Moog 2-page fold out Retail Price List from June 28, 1980.
What isn't to love about this price sheet?
A list of awesome Moog synths? Check! Retail prices for those synth history buffs like me? Yup! And last but definitely not least, Tom Schuman from Spyro Gyra. No wonder he is smiling, by the time this price list came out, the guy was still barely into his twenties and already had three albums under his belt.
AND he's playing a Moog Liberation keytar. That would definitely make me smile too.
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Or a fan of vintage synth ads.
Or both.
Because a full colour version appeared in a July 1980 Moog Liberation advertisement, around the same time this price list did. As mentioned in the blog post for that ad, 1980 really was the year that the Keytar broke out.
Which makes it a good year indeed.
As mentioned above, as a synth history buff, I love to see prices listed. Most ads don't include prices and its like a puzzle missing one of the most important pieces. I've posted a few other Moog price lists (with more to come!) and its fun (and a little terrifying) to watch inflation unfold.
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For example, The July 1, 1974 Moog Retail Price List contains some of the same products, and I've included a few of those below for comparison.
Minimoog:
1974 - $1,595.00
1980 - $1,995.00
Percussion Controller:
1974 - $249.00
1980 - $350.00
Ribbon Controller:
1974 - $295.00
1980 - $$395.00
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System 15:
1976 - $3,845.00
1980 - $4,960.00
System 35:
1976 - $5,935
1980 - $7,980
System 55:
1976 - $9,675
1980 - $12,000
Time to look for more Keytar ads.
2 comments:
I was poor in around 1980 and when I went to my loca music store and saw they had a moog synth on sale for around $200 I bought it! But this one didn't look anything like the moog prodigy. It was a rectangle, more long than deep and had two wooden side rails. With an assortment of switches and dials it looked like a very cheap moog synth. I remember it had two oscillators but I don't recall much of anything else . Do you have any idea what that synth was called?
I found it! It's called the moog micromoog! I bought mine for around $200-$240 and now they're going for as high as around $1200! And I was so proud of myself for selling mine for $350 back in the day! hah!
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