Moog Minimoog "The Moog for the road" brochure/poster, 1974

 

Moog Minimoog "The Moog for the road" eight page colour brochure/poster from 1974.

I've sweated over blogging about this brochure/poster for a long time because I was never sure exactly how I was going to scan and post such a unique piece of marketing material? The problem is that it is both a brochure and a poster. Let me explain.

The piece starts off as a brochure - with a front cover, two inside pages, and a back cover. Great. Cool. I can scan that easily enough and post the scans as I normally would for a brochure (which I did above).

The other side is a poster, where the two upper quadrants are specs and features and the two bottom quadrants make up one big awesome photo of the Minimoog. Again - Great! Cool! I can scan and post that side as chucks of a poster.

Here's the problem...

Because of the way the piece was design and folded,the two inside pages on the "brochure-side" are actually upside down!

You will also notice that those two top quadrants (the inside pages for the brochure side) are also a bit shorter, The designers purposely did this so that tag line "Minimoog... a whole new freedom of expression" from the bottom of the "poster" side can be visible on the "brochure" side!

Not only is that a cool design feature, it's also functional, giving a great visual cue to the reader to flip up those two inside brochure pages to reveal the poster right-side-up on the other side! Genius!

The piece is gorgeous and quite a departure from the Minimoog "The INstrument of the pros" brochure from just two years previous.

Don't get me wrong - I loved that 1972 brochure with its amazing illustrations. But this 1974 brochure's professional photography, less busy design and unique brochure/poster fold makes for one of my favourite historical pieces - not just from Moog, but for all synths.

Just gorgeous.

Happy Birthday Mr Bob Moog.