Catalogues, info-sheets, brochures? I just don't know which is which anymore. I definitely haven't been consistent over the last 11 or 12 years that I've been yapping on and on through this blog. And my tags are a dog's breakfast because of it.
In my head, catalogues are usually larger marketing documents that contain a little bit of everything, bound together in some way. Saddle stitch, glue or whatever.
Love 'em.
I got a lot of 'em.
Roland. Korg. Casio, Akai... they even have covers that say "catalog" or "catalogue" on 'em with a year/date and volume number - very official looking. But scanning large catalogues takes a lot of time and I'm an "efficiently lazy" person by nature, so you don't see a lot of them on the blog.
Info-sheets, on the other hand, are those one-pagers (often two-sided) that contain a lot of information and specs on one instrument. Often, they are part of a larger group of similarly designed info-sheets like the ones above. And usually I scan these similar documents all at once, and then spread out their posts over time so that in my head I feel like I'm being more productive.
I gotta tell ya, lately I've been feeling like I'm running out of things to say.
How many times can I say...
"Lovely!"
"Consistent design!"
"Logo!"
"Font!"
"Large photo!"
"Diagram!"
"Did I mention diagram!"
Now, I gotta say that all of the above applies here and posting them all at once really shows off the lovely consistent design with large photos and diagrams. I could literally post a scan and just write LCLFLDD underneath the images and call it a day.
There isn't much else coming outta my head these days synth-related.
Hence, lets continue on with my original thought. Where was I? Catalogues. Info-sheets... oh right...
Brochures.
Sometimes they tell the company story and feature more than one instrument - I'm thinking in particular of that 1974 "Arp Story" brochure that I had posted earlier this month.
But, isn't this just a catalogue?
To make it even more confusing, each of those pages can also be found in the wild as individual "info-sheets", and ARP even created addition info-sheet inserts for this brochure of newly released instruments to increase the shelf life of the original brochure.
But how about those Roland "We design the future" brochures I fetishize over?
Drool.
*tick tick tick*
(Its literally two hours later because I started looking at these lovely beasts. I still have so many to scan from this series.)
Anyways, like those ARP info-sheets above, these Roland brochures feature one instrument and usually contain a diagram or two, some specs, and are part of a larger group of similarly designed documents. The only real difference between those ARP info-sheets and these Roland brochures is a fold. Seriously. A FOLD.
I guess my point is that I have no standardization.
Hey... I'm surfing around the blog now... what about this ARP "promo/datasheet"...?
Or these Moog "reference sheets"... ?
Do I go back and change them all to "fact sheets" now?
So much work.
Double ugh. :)
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