Yamaha SY-22 "Vector Synthesis" advertisement, Keyboard 1990

Yamaha SY-22 "Vector Synthesis" advertisement from page 39 in the September 1990 issue of Keyboard Magazine. 

In a crowded world of 90s synths, the SY-22 vector synthesizer dared to be different. With FM, sample playback and joy-stick driven sound design, its still loved by a small group of fanatics. I've never owned one... and I still consider myself one of those fanatics. 

According to the InterWebz, after Sequential Circuits, responsible for the Prophet VS (Vector Synthesis) was bought by Yamaha, Dave Smith "served as the President of the DSD group at Yamaha, producing a mini VS in the Yamaha SY22, but when ownership of Sequential was passed to their newly-acquired Korg, Dave oversaw that as the Korg R&D group in California, who designed the very successful Wavestation." 

Interesting. Explains why the Wavestation and SY-22 both came out so soon after each other. 

Looking at the SY-22 itself...  first, lets get this out of the way. No low-pass filter. Ugh. Okay, we can move on, because what it does have is AWM synthesis, 2-operator FM synthesis, and vector synthesis via a joystick. And now lets throw in stereo onboard effects, as well as velocity keys with aftertouch. SAAAAAAY-WHAAAAAAT? 

All for under $1100. 

So its not an SY-77. Too bad...  The SY-22 has vector synthesis. 

So its not an SY-55. Too bad...  The SY-22 has vector synthesis. 

I think you can see where I'm going with this. Its got vector synthesis. Like I said above - I've never owned one. I don't think I've even heard one on purpose. But in my head, its just got to be cool sounding. 

And Jim Aikin, managing editor and Keyboard reviewer back in 1990 agrees. Kinda. 

See... he was going on vacation the day the Korg Wavestation arrived for review. So he didn't get to review it. And instead, he came back from vacation with the Yamaha SY-22 waiting for review. so he switched it on and was 'pleasantly surprised'. 

Why do I know this?!?! Because the same issue of Keyboard that includes this advertisement, also includes Jim's full-length review of the SY-22. 

According to the review, each patch on the SY-22 "can be programmed with its own vector. Once you've found a set of waveforms that you like, you can go to the "record level vector" page and use the joystick to do a real-time recording of a sequence of up to 50 vector positions." FIFTY positions. Then you can edit each position, loop the entire thing, etc. Smashing!

One thing he does note that is a real downer is that the joystick doesn't send or receive midi data. Yup. You heard that right... there's no way to record the movements into your favourite sequencer. Jim acknowledges that Yamaha needed to keep the cost down somehow. 

Jim goes on to review the sounds ("usual mixed bag"), patch programming ("fairly predictable"), effects ("short, but no big around"), and multitimbral operation ("fairly standard"). Still, in the end, Jim explains that vector synthesis "gives the SY22 a sound that's unique in its price range", and even calls the real time recording of vector movements "the most significant innovation in synthesizer design that we've seen in the last couple of years". 

Nice. Jim done good.

The Yamaha SY-22 may not have achieved mass-market fame, but its combo of vector synthesis, FM synthesis, and sample-based warmth makes it a hidden treasure for all you creative musicians.

Alesis HR-16:B "Killer B" advertisement, Keyboard 1990

Alesis HR-16:B "Killer B" advertisement from page 102 in the September 1990 issue of Keyboard Magazine. 

Before software ruled the studio, drum machines like the Alesis HR-16B offered an affordable and surprisingly powerful way to get your industrial tracks bangin'. Released in the early 1990s as an update to the original HR-16, the HR-16B isn't as well-known as the TR-808 or have the power of modern groove boxes, but it carved out its own corner of electronic music history—and for one.... very... good... reason.

From the ad: "47 samples, pre-produced with reverb and processing for a killer rhythm assault right out of the box." 

That's it. Right there. Those sounds. Right when industrial music was seeping into the mainstream. Nine Inch Nails, Ministry, Front 242.... goth clubs were also banging. 

The ad tries to promote its high sample rate16-bit samples, but compared to today's standards, that limited gritty aesthetic, along with a fairly intuitive interface, is what makes this drum machine sought after today. Its no surprise that I'm blogging about it so close to the Kawai R-100/R50 drum machines... another industrial fav. 

And don't get me started on the glitching... I'll just leave this video right here. 

The ad itself stands out when you are flipping through the magazine. Arriving on page 102 would usually be a checkmark against it, but it comes just pages after the wonderfully HUGE Public Enemy article... so I won't hold it's placement against it. 

A giant title "Killer B" quickly grabs your attention. And then we get sparse content that is easy to read. And then, of course, is that gothy-black machine sitting atop a giant foam B. 

As good and attention-grabbing as the ad is - and very ON-BRAND for Alesis - I can't help thinking the design doesn't cater to its audience. Those black-clothed, industrial leather jacket wearing Nitzer Ebb loving fans that would want to put down their hard-earned cash. AKA Me! 

I don't know what the answer is... but the designer could surely have put a little bit more time and effort into solving the problem and getting a bit more grit into the design of the ad. 

Novation Drum Station brochure, 1998

Novation Drum Station two page colour brochure from 1998.

Gonna keep it short... it's been a while since I've blogged and I've kind of forgotten how to do it. No really. I'm trying to get my mojo back, but this is really hard. 

A while back in 2021 I posted a four page 1996 Novation Drum Station brochure. Fast forward a year or two, and Novation has taken a shrink ray and bumped that brochure down to a two page reference sheet. One page, two sides to be exact. 

Gone is that lovely front cover image. Instead, Novation has taken the Future Music Platinum Award that used to live on that cover, and plunked it onto the front half of this brochure. But, They have also added a little blurb from the June 1997 issue of Electronic Musician. Go them!

Believe it or not, the rest of the content is almost exactly (if not exactly) the same between the two. The same bullet points. The same sub-titles of the different section. Same order. 

Oh wait... one other big different... NO BLOCK DIAGRAM.  BOOOOOOO!!!!! I do love me a block diagram. 

One other little thing that is bugging me. That marble-y texture Novation chose to have in the background of the front and back of the page. Not a fan. Too distracting. 

Okay - like I said. Keeping it short. Probably for the best because I'm grumpy. If you didn't notice.  :)

Kawai R-50 "The Right Stuff" advertisement, Keyboard 1987

 

Kawai R-50 drum machine "The Right Stuff" full page colour advertisement from page 81 in the December 1987 issue of Keyboard Magazine. 

Although it was in June 1987 that the R-50 started appearing in ads alongside the R-100 (see my last blog post), in November of that same year the R-50 finally got the spotlight to itself. This ad above appeared on and off until early 1988, getting bumped periodically by an ad for Kawai's additive synthesizer the K-5. 

This ad was a big departure from the R-100/R-50 80s themed extravaganza that came before it - with a much more standard title/content/photo layout - and the content efficiently spelling out the features of the R-50, including its polyphony, pitch and pan abilities, on-board effects, pad programmability, Midi out the wazoo, and... my favourite... the alternate sound chips. More on that in a second. 

Although Keyboard never devoted a full review to the R-50, it did make the Updates & Short Takes section of the Magazine in the January 1988 issue. Yes, you heard that right. Although the R-50 began appearing in ads waaaaaay back in June 1987, it would be seven months before any kind of review showed up. 

Wowza is right. 

I do give Jim Aikins credit though - its a nice, small compact review - just like the R-50 itself. We end up with about two columns of content devoted to the machine. 

Jim starts by pointing out that the $495 R-100 is about $300 cheaper than the R-50. I like this, because it lets me know that the R-100 was still on the market at this time. Also, I dig historical retail prices in general.  

Much like my relatives would do when over for Christmas dinner, we first get a lot of chatter about what's missing in the younger sibling compared to its bigger brother (okay, maybe I'm projecting a bit). 

• Buttons not velocity sensitive
• Half the memory
• 50 of the 100 patterns are non-programmable factory rhythms
• Song construction simplified (no repeat loops or tempo changes)
• No punch-in recording and song overdub features
• No DIN sync jacks
• In individual outputs

Geeez... sounding even more like me being compared to my older brother. :) 

But, the R-50 did have a few improvements like those assignable pads I went on about in the last post, some new effects, and some amazing midi tricks including midi triggers. 

And, because I can't, and won't, stop talking about them, Jim also mentions those alternate sound chips. Read what he had to say...

"Two additional plug-in voice chips ($129.00) suggested retail) are compatible between the R-100 and R-50. You have to open up the unit to install the new chips, but we're told that Kawai is planning to market a built-in switcher that will hold all three chips and let you choose whichever one you prefer for the current song.". 

This is the first I've heard that Kawai had planned to market their own switcher for all three chips. I'm my head, I'm thinking this would have been a kit that gets installed at the shop.   

But correct me if I'm wrong - I don't recall this ever on the marketing. And I'm wondering if maybe Kawai decided that rather than market a switcher, they decided to market a new R-50 entirely - the elusive R-50iii - that contained all three chips. 

I just happen to have one of those R-50iii. Time to open 'er up and see how those chips are installed.

Kawai R-100 and R-50 drum machine "Overnight Sensation" ad, Keyboard 1987

Kawai R-100 and R-50 drum machine "Overnight Sensation" full page colour advertisement featuring Jan Hammer and Steve Smith from page 73 in the June 1987 issue of Keyboard Magazine.

Wowza. There is so much 80s goodness to unpack in this little rare advertisement. It only ran twice in Keyboard - the June and August issues... but should have had a much longer run, dammit.

First - lets look at those 80s design elements. Have you ever seen anything more 80s? Those pink, blue, yellow and purple colours? That "torn page" design element traveling through the middle of the ad? Even the logo for Kawai's "Electronic Musical Instruments Division" with its lines, Keyboard keys knock-out, and other various chunkiness.  Reminds me of Roland ads running around the same time period (see right). 

11/10 for design. 

Next - 80s endorsements! Steve Smith and Jan Hammer - pure 80s peeps endorsing pure 80s drum machines. Jan Hammer, of course known for Miami Vice (did I mention the 80s!?!?!?) and Steve Smith, known for his work with Vital Information and Journey (80s!!!!!).

The ad copy only solidifies the whole 80s vibe with references to Miami Vice, a keyboard review quote, and the trifecta of 80s brand marketing jargon - the "combination of sound, features and price". 

My head is gonna explode!!!!

Here's the thing though - there is just so much going on in this ad, that the whole reason for its existence almost gets lost - and that's the introduction of the R-50 itself. This little guy came out at under $500, and although it lost a few of its bigger brother's great features like velocity-sensitive pads, less memory and, arguably, the fact that half the patterns are uneditable, it did keep all 24 sounds. 

But more importantly, in my head, the R-50 represents what in my mind was a huge leap forward for drum machines:

The sounds are mappable to any button. 

Look at older drum machines, and you see each button has an instrument label under it. Bass Drum. Snare Drum, Hi Hat, etc. Great when memory cost a lot and there was only a limited number of sounds you could fit in a machine. But memory costs were coming down, and programming was improving. 

Some manufactures would get around this button/sound dilemma by stacking sounds on the limited number of buttons. Like the R-100 - only 8 buttons, but three sounds were assigned to each one. But, hard-coded non-the-less.

The R-50 represents that new era of drum machines that were just labeled Pad 1, Pad 2, etc. Like the Roland R-8 or Korg S3. Suddenly, you could have a wack of sounds onboard, and just assign to different pads as needed. Primitive menu diving.

And this brings up to the other really exciting thing announced in this ad almost as an afterthought:

"Both machines have the same great sound and easy operation. And both accept Kawai's new interchangeable sound chips.". 

Say what now?!?!? 

Yup. And those new sounds rawk even more than the standard ones.

There's a lot more to say about those chips... coming up soonly!