Thursday, July 4, 2019

Boss BF-2, CE-2 and DM-2 pedal "Understanding Technology Series: Understanding Time Delay Effects" ad, International Musician 1982

Boss BF-2 Flanger, CE-2 Chorus and DM-2 Delay "Understanding Technology Series: Understanding Time Delay Effects" full page colour advertisement from page 25 in the May 1982 issue of International Musician and Recording World (North America).

I'm still deep into packing up all my stuff for my house demolition/rebuild and during one of my epic procrastination sessions I came across this advertisement and fell in love immediately. I know effects aren't my usual jam, but its not unheard of if you search my blog by the "effects" label. Moog, Roland, Korg and some others are represented.

So, definitely worth a short blog post. And besides, I have two really good reasons for posting this ad.

The first reason is that I love pedals. Especially simple pedals with one in/one out. Easy peazy. No question of how to insert them into your ol'skool mixer either. And there's no doubt these pedals sound delicious.

The second, and more important reason, is that I absolutely LOVE the aesthetics of this ad. Boss ads didn't always line up in concept and design with their Roland counterparts, but this one fits snug as a bug in a rug with Roland's "Understanding Technology Series" advertisements that got many-a-loin-a-swelling during this time period.

In other words, this ad shares blood with royalty.

Let me jog your memory... remember this lovely "Understanding Technology" 808 advertisement from mid-1981?

Or, an even better example is this lovely "Understanding Technology" 2-pager for the Jupiter 8 from the same time period.

Or how about this TB-303/TR-606 "Understanding Technology" classic from mid-1982?

And I bet each of those synths have been plugged directly into a Boss BF-2, CE-2 or DM2 pedal at some point by most owners.

You get the picture.

And in all honesty, I'm drawn to this Boss pedal advertisement even more because it's educational component is off the hook too. Just look at that diagram underneath the three pedals that explains in visual detail the time delay differences between the flange, chorus and delay, including the overlap in timing found between each one.

Well... back to packing.