Thursday, December 31, 2020

ARP 2600, Omni-2, Piano and Quartet infosheets, 1979

Set of ARP 2600, Omni-2, Piano and Quartet infosheets from 1979.

Catalogues, info-sheets, brochures? I just don't know which is which anymore. I definitely haven't been consistent over the last 11 or 12 years that I've been yapping on and on through this blog. And my tags are a dog's breakfast because of it.

In my head, catalogues are usually larger marketing documents that contain a little bit of everything, bound together in some way. Saddle stitch, glue or whatever.

Love 'em. 

I got a lot of 'em. 

Roland. Korg. Casio, Akai... they even have covers that say "catalog" or "catalogue" on 'em with a year/date and volume number - very official looking.  But scanning large catalogues takes a lot of time and I'm an "efficiently lazy" person by nature, so you don't see a lot of them on the blog.  

Info-sheets, on the other hand, are those one-pagers (often two-sided) that contain a lot of information and specs on one instrument. Often, they are part of a larger group of similarly designed info-sheets like the ones above.  And usually I scan these similar documents all at once, and then spread out their posts over time so that in my head I feel like I'm being more productive. 

I gotta tell ya, lately I've been feeling like I'm running out of things to say. 

How many times can I say...

"Consistent design!"
"Large photo!"
"Did I mention diagram!"

Now, I gotta say that all of the above applies here and posting them all at once really shows off the lovely consistent design with large photos and diagrams. I could literally post a scan and just write LCLFLDD underneath the images and call it a day.  

There isn't much else coming outta my head these days synth-related. 

Hence, lets continue on with my original thought. Where was I? Catalogues. Info-sheets... oh right...


Brochures, in my head, are usually smaller that catalogues, but larger than info-sheets. Maybe stapled if they are more than two pages. 

Sometimes they tell the company story and feature more than one instrument - I'm thinking in particular of that 1974 "Arp Story" brochure that I had posted earlier this month. 

But, isn't this just a catalogue? 

To make it even more confusing, each of those pages can also be found in the wild as individual "info-sheets", and ARP even created addition info-sheet inserts for this brochure of newly released instruments to increase the shelf life of the original brochure. 

But how about those Roland "We design the future" brochures I fetishize over?


*tick tick tick*

(Its literally two hours later because I started looking at these lovely beasts. I still have so many to scan from this series.)

Anyways, like those ARP info-sheets above, these Roland brochures feature one instrument and usually contain a diagram or two, some specs, and are part of a larger group of similarly designed documents. The only real difference between those ARP info-sheets and these Roland brochures is a fold. Seriously. A FOLD. 

I guess my point is that I have no standardization. 

Hey... I'm surfing around the blog now... what about this ARP "promo/datasheet"...?

Or these Moog "reference sheets"... ?

Do I go back and change them all to "fact sheets" now? 

So much work. 

Double ugh.   :)

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