Thursday, January 12, 2012

Moog Retail Price List, 1974

Moog retail price list including Satellite, Sonic Six, Minimoog, Model 1130 Percussion Controller, Model 1150 Ribbon Controller, Model 1125 Sample & Hold, Satellite Carrying Case (Model "Satcase"), Minimoog Carrying Case (Model 1110), Model 1120 Foot Pedal Controller and Model 1121 Glide/Decay Foot Switch, from July 1974.


Update: Just updated the Moog and Korg interactive timelines with the latest advertisements. Great way to browse through the ads.


This is one of those Moog retail price list docs I wrote about in my first blog post of 2012 - the Moog 1984 product catalog. If you recall in that post, I explained that Moog historically had only a few main pricing documents for public consumption, including retail price lists and product catalogs. And that I was harping on the fact Moog had made the decision not to include actual prices in that 1984 product catalog. Its even more of a crime since as little as two years earlier they were including prices.

But, a decade earlier, Moog was in fine form. And I say that both from a design perspective as well as a Moog historical document collector.

First, we have a great little 8" x 9" brochure-style folding format printed on a nice thick paper stock. The light yellow colour of the paper is an interesting, and I'll admit readible, choice. The layout is fantastically simple with lots of space. All in all, a great doc that includes many of the features that make historical documents highly... er... historical.

For one, readers of this price list always knew what company they were dealing with because that snazzy iconic Moog logo appears on all three pages - front, inside and back. But the best part is that at no point is the logo ever overbearing. It always fits the space provided perfectly.

Second, on the front cover, we have a date - July 1, 1974! I love dates for their historical value. That *and* printed prices. :)

Also on the front cover is that gentlemanly composer dude that almost becomes as imprinted in my mind as the Moog logo itself. That little pre-clip-art guy made multiple appearances in a few pieces of Moog literature, including the hypnotic/epileptic-inducing 1972 Minimoog "The INstruments of the Pros..." brochure.

Open the price list and you immediately discover Moog's big push of the day. Accessories! Or as Moog calls them - the Sound Ensemble - including the ribbon controller (model 1150), percussion controller (model 1130), sample/hold (model 1125) and foot pedal controller (model 1120). That little promo and picture takes up the whole top half of the brochure beneath the title "Only Moog puts it all together".

And below that... magic! AKA retail prices. For not only the above accessories, but also for the glide/decay foot switch (model 1121). And heck, Moog wasn't just about the accessories. They were still building some fine synthesizers - the Satellite, Sonic Six and Minimoog. They give us historical price junkies 1974 retail prices for those too. And they print the date a second time in that price list box just for me! Nice touch.

If you want to see other docs for these particular synths, I've posted and blogged the classic 1974 Sonic Six brochure and similarly-dated Satellite reference sheet. And my Minimoog label will give you a little helping of Mini-goodness in the form of that hypnotic brochure I linked to above, a reference sheet, and advertisements.

Finally, Moog obviously reserved the back of the brochure for the lawyers. But, even with all that space available, Moog had the good sense to keep that fine-print rather fine. And if you historical buffs put on your reading glasses, what do you see in that fine-print? Another date! I've think I've died and gone to heaven.

Suddenly, I have a new-found respect for lawyers.  :D

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