Thursday, March 7, 2013

Yamaha "Producer Series" 12-page brochure, 1983

  
Yamaha "Producer Series" 12-page brochure from 1983 featuring the MA10 Headphone Amplifier, MM10 Mic/Line Stereo Portable Mixer, and CS01 Micro-Monophonic Synthesizer.

Just in case you couldn't get enough of the illustrations from Yamaha's 1982 "Producer Series" ads that ran in the June, August and October issues of Keyboard Magazine, I thought I would post this awesome 12-pager.  It took a bit more time than normal to scan, but I figure that allows me to blog a little bit less.  :)

Illustrations aside for a second, this brochure is also currently in my top 10 because it also gives readers an up close and personal look at each piece of gear. Labels for every knob, lever, dial and input and output are all clearly visible. And each piece of gear has a page or two devoted to detailed info. Can't beat that. 

But as much as I like that first half of the brochure, its the last half that is a joy to read. I really like diagrams. But I *love* these diagrams.  I'm talking about the "Six  Producer Series set-ups". The illustrator that sketched the imagery in those Yamaha ads was clearly running on all cylinders when asked to come up with more imagery for this brochure.

To me, the punch line comes in that sixth set-up (bottom of page 10) for "Amplifying TV sound". Two couch-potatoes lounging in front of a TV, beer and cigarette in hand, and head-phones securely on their heads so they can listen to their TV "privately and in synthesized stereo". Brilliant. And I'm also kinda crushing a little on the country singer in the second set up. Those are some serious birthin' hips.

The brochure was the perfect end to this series of illustrated Yamaha ads. If they had kept them going on longer, they might have become as epic as the John Mattos period of Sequential Circuits ads and brochures. Almost.

My biggest problem now is trying to decide which one of these illustrations to make my avatar on Facebook and the Cakewalk forum I just joined.

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