Monday, April 15, 2013

Yamaha CS-01 "Full Synthesizer Performance You Can Take Anywhere" brochure, 1982

Yamaha CS-01 synthesizer "Full Synthesizer Performance You Can Take Anywhere" two-side colour brochure from 1982.

While searching through my Yamaha brochure pile I came across this two-sider. Gah - can't believe I didn't add this one to the rest of the Producer Series blog posts!

If you recall, back at the beginning of March I was going through a bit of a Yamaha Producer Series fetish that included some great artwork that could be seen in ads (they look so juicy lined up in a row like this)...

... as well as in an awesome brochure that also pushed the mobile aspects of each piece of gear...

Artwork so good that I threatened to make T-shirts, or get a tatoo, or something. I don't really recall that part.  

Anyways, the final blog post in the series concluded with an new ad that came out a fair bit later, pushing some of Yamaha's new Producer Series gear while at the same time pushing aside those lovable characters. Instead we got actual humans photographed with the gear as Yamaha tried to swing the professional/studio angle.

What's interesting about this just-added CS-01 brochure is that although it came out at roughly the same time as the original 1982ish ads, it didn't include the characters. Instead we get a nicely dressed human using the synthesizer against an anonymous grey wall or while awkwardly sitting on a chair in the middle of a park. Neither of which I think helped create that connection with the reader. Luckily those were small photos.

I also find this brochure interesting because you can't really tell which side is the front. The gorgeous half-page photo probably should be the front, but then the specifications, and all those additional components (excellent!) and accessories (even more excellent!) are usually found on the back of these types of brochures or sell-sheets. My only guess is that the page was meant to be folded in the middle so that you had a front, back and inside.

As I stare more closely at that photo, a few other freaky things pop out at me. For example, that BC1 Breath Controller and CS01 strap aren't following that whole law of gravity thing that seems to be affecting the CS01 itself and the headphones. It messes with the brain a little seeing them floating around like that.

Another freaky thing involves the background image that frames the photo. None of those synth knobs and switches seem to have come from any Producer Series equipment. Instead it looks like they have taken the front panel of a CS40m to use as a pattern - probably to help subtly introduce some higher quality aspects to the CS-01. I'm not saying the CS-01 is cheap, its just not *as* high quality as something like the CS40m.

Just saying.  :)

Short post - because I have to get ready for the snow storm that's coming.

Yeah. Snow. 

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