Thursday, May 23, 2019

Moog Minimoog "The Moog for the road" brochure/poster, 1974


Moog Minimoog "The Moog for the road" eight page colour brochure/poster from 1974.

I've sweated over blogging about this brochure/poster for a long time because I was never sure exactly how I was going to scan and post such a unique piece of marketing material? The problem is that it is both a brochure and a poster. Let me explain.

The piece starts off as a brochure - with a front cover, two inside pages, and a back cover. Great. Cool. I can scan that easily enough and post the scans as I normally would for a brochure (which I did above).

The other side is a poster, where the two upper quadrants are specs and features and the two bottom quadrants make up one big awesome photo of the Minimoog. Again - Great! Cool! I can scan and post that side as chucks of a poster.

Here's the problem...

Because of the way the piece was design and folded,the two inside pages on the "brochure-side" are actually upside down!

You will also notice that those two top quadrants (the inside pages for the brochure side) are also a bit shorter, The designers purposely did this so that tag line "Minimoog... a whole new freedom of expression" from the bottom of the "poster" side can be visible on the "brochure" side!

Not only is that a cool design feature, it's also functional, giving a great visual cue to the reader to flip up those two inside brochure pages to reveal the poster right-side-up on the other side! Genius!

The piece is gorgeous and quite a departure from the Minimoog "The INstrument of the pros" brochure from just two years previous.

Don't get me wrong - I loved that 1972 brochure with its amazing illustrations. But this 1974 brochure's professional photography, less busy design and unique brochure/poster fold makes for one of my favourite historical pieces - not just from Moog, but for all synths.

Just gorgeous.

Happy Birthday Mr Bob Moog.


Clipping Path Service said...

Great post.thank you so much.Love this blog.
clipping path

Unknown said...

How can I contact you about a past post you made?

Post a Comment