Wednesday, September 4, 2019

Roland Juno-60 "We design the future" brochure, 1982

Roland Juno-60 "We design the future" four page colour brochure from September 1982.

I saw an interesting graph the other day. Not sure where I first saw it, but it spread quickly on social media. Luckily it didn't take me long to track it down.

The graph was part of a great article titled "Why Do Vintage Roland Junos Continue to Go Up in Price" by Dan Orkin and tracked the site's historical used prices for the Juno-106, Juno-6 and Juno-60 from 2014-2019. Not surprisingly, all three show a positive price trend. Also not surprisingly - while the Juno-106 and Juno-6 have been climbing at a similar pace, the Juno-60 has been slowly gaining even more ground in comparison.

Ignoring the obvious bad choice of capitalization in the title of the Reverb article, and not ignoring the obvious good choice in linking to my Juno-60 advertising scan, Dan does great job of summarizing why these three synths deserve all the recognition they get. Lots of great references and links all around the Web too.  Top notch - worth the read.

Without giving too much away, a big part of what the Juno's rawk are their great sound and an easy-to-use interface. Most importantly, as Dan writes, "many devotees claim that the -60 delivers the most aggressive or distinctive sound, which may contribute to it claiming the highest prices."

For me, that's exactly why.  :)

You can find these Juno devotees on lots of sites giving high praise to the Junos, including Vintage Synth Explorer.

While VSE gives the 106 five stars, users rate it 4.1 stars.

In comparison, the Juno-60 gets four stars from the site - but users rate it slightly higher than the 106 with 4.2 stars.

And for comparison, the Juno-6 only gets three stars (!) from the site but the user rating beats the Juno-106 by a hair at 4.11 stars.

The users have spoken!

Now, before I start getting off-topic and start ranting about those who rant about the ever-increasing prices of vintage synths and drum machines, the reason I brought up the graph was that it was a reminder to dig up this Juno-60 brochure for the blog. I knew I had it around somewhere.

The cover of the brochure follows Roland's standard "WE DESIGN THE FUTURE" format - Roland logo in top left with a big bold red title and lots of negative space in the top half, while south of the equator is usually a studio shot of the gear, maybe with a buddy or two included, and some kind of background or texture.

In this case that buddy is the MC-4 sequencer (a lovely choice) and the background texture is some kind of corrugated metal or plastic (another lovely choice).

Open up the brochure and BAM! A lovely centrefold screaming to be made into a poster. And specs. Lots of specs. Including the Arpeggio section. And one of my favourite modulator controls on any synth - the LFO trig button.

Back page is nothing to sneeze at either. A large photo of the rear panel including that pre-midi curiosity of a DCB connector. And further down... oh boy - small little promos for the lovely TB-303 and TR-606.

So far I've posted six other Roland brochures in the "We design the future" series including the SH-101, Jupiter 6, TR-808/606/303 Rhythm MachinesTR-909MSQ-700 and MSQ-100.

And to make it easy for you, I've created a "We design the future" label. One stop shopping!

Gonna leave it at that for now. But don't think I've forgotten about that rant. I'm saving it for later.

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