Thursday, January 16, 2020

Moog Sonic Six "Moog makes the scene" ad, Rolling Stone 1973

Moog Sonic Six "Moog makes the scene" half page black and white advertisement from page 51 in the February 1, 1973 issue of Rolling Stone Magazine.

After the great response to my early 70's ARP ad from Rolling Stone, I thought it would be fun to post this Moog Sonic Six ad from the same issue... just two page flips away!

The Sonic Six doesn't get a lot of love when it comes to advertising compared to its siblings like the Minimoog. Although Moog did come out with a lovely colour brochure in 1974.

Its interesting to note that in the brochure, Moog is not just going after the live musician looking for a light-weight synth in a carry case, but its also using up as much ad copy targeting the classroom as well. Now compare that to the Rolling Stone ad... no mention of classrooms at all.

Moog definitely knew their audience and stayed mum on the school angle.  :)

The ad copy is top notch - there is so much said in such a tiny amount of space. I liked it so much I've typed it all out...
"The synthesizer that started it all is the one behind the innovative new music groups like Emerson, Lake and Palmer and Mike Quatro, Jam Band. Behind the restless exploration of new sounds, rhythms and tone colors by Gershon Kingsley's First Moog Quartet. Now Moog quality and engineering are available in the Sonic Six, the complete electronic synthesizer in a compact carry-along case. And the famous Minimoog that brings studio quality to your live performances. For name of your nearest dealer, write Moog Music Inc., Academy Street, P.O. Box 131, Williamsville, New York 14221."
It uses phrases that have since become synonymous with Moog such as "the synthesizer that started it all" and "Moog quality and engineering", and for good measure references the Minimoog (smart move!). But even more exciting is the name dropping - Emerson, Lake and Palmer. Mike Quatro and ... one of my favs... Gershon Kingsley.

Gershon Kinglsey is probably best known for his song Popcorn.

Love that song. He also formed the First Moog Quartet, who were -  according to Wikipedia - "the first to ever play electronic music in Carnegie Hall." With Bob Moog there too! Kingsley passed away last December at the age of 97.

Now, I'm embarrassed to admit this next bit, and that's that I had a bit of a mind-blank for the first few minutes while staring at that lovely artwork in the ad. ELP, Kingsley and Quatro were all bands mentioned in the ad-copy, but I was struggling to remember the other two bands - Trilogy and Paintings.

Yeah... then it clicked. Trilogy is an album from ELP, and Paintings is an album from the Mike Quatro Jam Band. Duh.

And speaking of the illustration, I *love* the artwork used for this ad. There's even a signature there - Lawson - but I haven't tried looking it up to see if I can find anything interesting on the artist.

If you know more of Lawson's work, send me a note!

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