Thursday, December 10, 2009

ARP Arpeggio Newsletter, April 1974, Volume 3, #1






ARP Arpeggio Newsletter from April 1974, Volume 3, #1.

I have a few of these ARP newsletters in my collection, and when MATRIXSYNTH recently posted an eBay auction that included some, I just had to dig 'em up and read through them again (and maybe bid on the ones on eBay... :o)

And so, this is one of 'em!

I've provided the images of each page above - in the order you would read them in. So, if you received the newsletter in the mail, you would have unfolded it, then read the front cover first, then opened the cover to reveal the three pages on the reverse side (the last of which is a three-quarter page!), and then you would flip back to the first side and read the last two pages (the other side of the three-quarter page and then the last page).

Confused? I've also supplied the PDF where I've stitched the images together as if they were the two sides of the newsletter - so, not in order, but if you printed it out on two sides of the same piece of paper, you could fold it up like the original newsletter. A fun project during a slow day at the office.

Anyways, there is some fantastic history within these pages that just shouldn't get lost. From the article "The Making of an ARP" to "ARPs Around the World" - there is just a wack of great info here. For example:

You didn't know that Phillips Corp. bought ARP 2500s for all it's major studios? Now you do!

Or...

You didn't know that there were 38 ARPs on order for Iran in 1974? Now you do!

Or...

You didn't know that famous photo of Peter Townshend laying in front of his ARP 2600 was a self-portrait taken around 1972. Now you do!

Sure, the newsletter is basically one big ad for ARP instruments, but I don't care. And as you know from my blog posts, all ARP ads have one, two, or all three of these characteristics:
  1. Name dropping
  2. Great photos
  3. Somehow, somewhere, they mention the term 'Human Engineering'.

As you can see, this newsletter is dripping with name-drops and photos of famous musicians and organizations that were using ARP synthesizers at the time. And to cover off the 'Human Engineering' side of things, they even slipped in a 'Human Engineering' question in the 'Ask ARP' section:
"What is this "human engineering" jazz that you are always pushing in your literature? - Jack Dunn, San Diego, California"
And the answer to the question explains "Human Engineering" pretty well.
"Hey Jack, did you ever think why a light switch is shaped a certain way, or why a keyboard has black keys and white keys, or why this ARPPEGGIO is folded instead of rolled up like a scroll? All these devices have to be handled by Human Beings and somewhere along the line, somebody designed them to fit the human hand. That is "Human Engineering." Human Engineering is why ARP synthesizers feel good to play, and really let you wail."
I wonder if Jack Dunn still uses the word 'jazz' a lot?

2 comments:

zenbecca said...

So much ARPy goodness. I can't not comment.

a) The q&a about girl synth players is awesome. When was this written??
b) The pic of Ike and Tina…uncomfortable…
c) The Billy Preston “Blast Off” is the single-best thing since Astronaut Jones.
d) Self portrait? I knew that. ;-)

Christopher Winkels said...

I was thinking the same thing about the Ike & Tina photo. With three-plus decades of retrospect, the image just looks creepy.

Nice to see that uneven typesetting too. Newsletters just don't look that "homemade" anymore.

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